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The Business of the Beauty Industry
THE BUSINESS OF THE BEAUTY INDUSTRY
A Salon Owners Workshop with Sarayah Hernandez
Presented by Beyond Your Business
February 8, 2027 | 9:30 AM – 3:30 PM
East Coast Salon | 295 Route 46, Rockaway, NJ 07866
Let’s talk about the business behind the beauty industry. The things that actually make a salon successful, profitable, and scalable.
I’ve spent years building, growing, and scaling my businesses, leading a large team, navigating the challenges of entrepreneurship, and learning firsthand what it really takes to create a business that doesn’t depend on you being there every second of the day.
And now, I’m opening up about ALL of it.
This isn’t your typical salon business class filled with generic advice and information you could find on Google. This is a full-day, in-person workshop where I’m sharing the real strategies, systems, lessons, mistakes, and decisions that have helped me build and scale my businesses.
We’re going beyond the surface and getting into the conversations salon owners actually need to be having.
WHAT WE’RE DIVING INTO
BUSINESS GROWTH & SCALING
How to transition from working in your business to actually working on your business. We’ll talk about building systems, creating structure, delegating, expanding, and developing a business that can grow beyond you.
TEAM GROWTH, CULTURE & LEADERSHIP
One of the biggest parts of my success has been building my team. We’re talking hiring, retaining employees, leadership, creating a strong company culture, accountability, commission structures, education, and navigating the difficult conversations that come with managing people.
SOCIAL MEDIA, BRANDING & MARKETING
Let’s talk about how I’ve used social media to grow my businesses, build a recognizable brand, create opportunities, and attract clients. We’ll dive into content strategies, personal branding, storytelling, marketing, and turning your online presence into an actual business asset.
BUSINESS AUDITS & PROFITABILITY
Revenue means nothing if you’re not making money. We’re diving into the numbers behind running a successful salon, understanding your expenses, evaluating your pricing, identifying where you’re losing money, and finding opportunities to improve your profitability.
SOCIAL MEDIA & BRAND AUDITS
We’ll take a closer look at what makes a brand stand out, what your social media is communicating, where you may be missing opportunities, and how to position yourself for growth.
INNOVATION & THE FUTURE OF YOUR BUSINESS
The beauty industry is constantly evolving, and your business should be too. We’ll talk about creating an elevated client experience, thinking outside the box, staying relevant, and finding new ways to grow your business without simply working more hours.
THE HARD CONVERSATIONS NO ONE TALKS ABOUT
Burnout. Employee challenges. Financial pressure. Growing pains. Making difficult decisions. Feeling overwhelmed. Outgrowing your space, your systems, and sometimes even the version of yourself that started the business.
We’re talking about the real, uncomfortable parts of entrepreneurship that so many salon owners experience but rarely discuss openly.
REAL BUSINESSES. REAL EXPERIENCES. REAL ADVICE.
Throughout the day, we’ll have open discussions, opportunities to ask questions, and conversations about the actual challenges you’re facing in your salon.
I want you to walk away with more than motivation. I want you to leave with clarity, practical strategies, new perspectives, and actionable steps you can implement in your business.
Whether you’re trying to grow your team, increase profitability, improve your leadership, build your social media presence, or prepare your salon for its next level, this workshop was created for you.
My goal isn’t just to show you what I’ve built. It’s to share what I’ve learned along the way so you can build something even greater for yourself.
Come ready to learn, ask the hard questions, connect with other salon owners, and challenge the way you’ve been doing business.
Because being an incredible hairstylist and being an incredible business owner are two very different things. And it’s time we start mastering both.
Limited seating available. Reserve your seat and let’s grow beyond your business.
No refunds on tickets, if class needs to be rescheduled dure to weather a spring date will be chosen
THE BUSINESS OF THE BEAUTY INDUSTRY
A Salon Owners Workshop with Sarayah Hernandez
Presented by Beyond Your Business
February 8, 2027 | 9:30 AM – 3:30 PM
East Coast Salon | 295 Route 46, Rockaway, NJ 07866
Let’s talk about the business behind the beauty industry. The things that actually make a salon successful, profitable, and scalable.
I’ve spent years building, growing, and scaling my businesses, leading a large team, navigating the challenges of entrepreneurship, and learning firsthand what it really takes to create a business that doesn’t depend on you being there every second of the day.
And now, I’m opening up about ALL of it.
This isn’t your typical salon business class filled with generic advice and information you could find on Google. This is a full-day, in-person workshop where I’m sharing the real strategies, systems, lessons, mistakes, and decisions that have helped me build and scale my businesses.
We’re going beyond the surface and getting into the conversations salon owners actually need to be having.
WHAT WE’RE DIVING INTO
BUSINESS GROWTH & SCALING
How to transition from working in your business to actually working on your business. We’ll talk about building systems, creating structure, delegating, expanding, and developing a business that can grow beyond you.
TEAM GROWTH, CULTURE & LEADERSHIP
One of the biggest parts of my success has been building my team. We’re talking hiring, retaining employees, leadership, creating a strong company culture, accountability, commission structures, education, and navigating the difficult conversations that come with managing people.
SOCIAL MEDIA, BRANDING & MARKETING
Let’s talk about how I’ve used social media to grow my businesses, build a recognizable brand, create opportunities, and attract clients. We’ll dive into content strategies, personal branding, storytelling, marketing, and turning your online presence into an actual business asset.
BUSINESS AUDITS & PROFITABILITY
Revenue means nothing if you’re not making money. We’re diving into the numbers behind running a successful salon, understanding your expenses, evaluating your pricing, identifying where you’re losing money, and finding opportunities to improve your profitability.
SOCIAL MEDIA & BRAND AUDITS
We’ll take a closer look at what makes a brand stand out, what your social media is communicating, where you may be missing opportunities, and how to position yourself for growth.
INNOVATION & THE FUTURE OF YOUR BUSINESS
The beauty industry is constantly evolving, and your business should be too. We’ll talk about creating an elevated client experience, thinking outside the box, staying relevant, and finding new ways to grow your business without simply working more hours.
THE HARD CONVERSATIONS NO ONE TALKS ABOUT
Burnout. Employee challenges. Financial pressure. Growing pains. Making difficult decisions. Feeling overwhelmed. Outgrowing your space, your systems, and sometimes even the version of yourself that started the business.
We’re talking about the real, uncomfortable parts of entrepreneurship that so many salon owners experience but rarely discuss openly.
REAL BUSINESSES. REAL EXPERIENCES. REAL ADVICE.
Throughout the day, we’ll have open discussions, opportunities to ask questions, and conversations about the actual challenges you’re facing in your salon.
I want you to walk away with more than motivation. I want you to leave with clarity, practical strategies, new perspectives, and actionable steps you can implement in your business.
Whether you’re trying to grow your team, increase profitability, improve your leadership, build your social media presence, or prepare your salon for its next level, this workshop was created for you.
My goal isn’t just to show you what I’ve built. It’s to share what I’ve learned along the way so you can build something even greater for yourself.
Come ready to learn, ask the hard questions, connect with other salon owners, and challenge the way you’ve been doing business.
Because being an incredible hairstylist and being an incredible business owner are two very different things. And it’s time we start mastering both.
Limited seating available. Reserve your seat and let’s grow beyond your business.
No refunds on tickets, if class needs to be rescheduled dure to weather a spring date will be chosen